Why work with us
Product and Marketing Advantage
Instantly add strong leadership in both product and strategic marketing to your team and bridge the gap to better products, successful launches, focused go-to-market execution, and faster revenue ramp up.
Cost Effective
The fractional model means that you only pay for the expertise you need, saving you the cost and risk of hiring a full-time executive employee.
Proven Success
Deep and extensive experience in launching and growing new products to many millions in revenue, working with startups, scaleups, and mature companies looking to reinvigorate their go-to-market.
Domain Expertise
Industrial Technology | Deep Tech | Engineering Markets
PMVantage brings a wealth of specific industrial technology experience and knowledge, working with the commercialization of hardware, software, components, integrated systems, and services.
- Industrial IoT
- Industry 4.0
- Test and measurement
- Data analytics, modeling, and simulation
- Sensors and DAQ technology
- Photonics
- Asset condition monitoring
- Smart embedded systems
Industries
PMVantage has worked in a broad range of industries and sectors, including automotive, aerospace, energy, infrastructure, process manufacturing, and government/defense.
Principal
David Potter
25+ years of Product Marketing, Product Management, and Strategic Marketing leadership in B2B industrial technology and engineering products.
David's senior level product marketing and management career includes National Instruments (NI) and Luna Innovations, building, launching and growing dozens of successful technology products. David connects technology, product, marketing, sales and partners/alliances to build innovation market solutions that drive growth across a broad scope of industries and markets.
David holds a Masters in EE from MIT and a Bachelors of Engineering from Vanderbilt University in EE and Mathematics where he graduated summa cum laud.